PSE National Convention

Last week we were at Pi Sigma Epsilon’s National Convention in Milwaukee, WI. One aspect of the week-long convention is the Pro-Am Sell-A-Thon. “The PSE Pro-Am Sell-A-Thon® is a year-long sales competition held at the PSE fall Regional Conferences and the annual PSE NEF National Sales and Marketing Convention.” “The primary purpose of the year-long […]

Where does the time go? What people do most online [Infographic]

We live in a world that’s constantly connected to the internet, and that’s no different for your customers and prospects. In fact, most people spend 7 to 8 hours online throughout the day, doing everything from checking email to engaging in social media to shopping online. Luckily for marketers, this is all time that they […]

B2B Marketers: Reaching new audiences online

By David Tepsic, CeM, Advertising Specialist at MultiView The goal of any brand’s online strategy is simple at first glance: reach your audience at the right time and the right place, and convert them into customers.  But, of course, everyone knows it’s not that simple.  Historically, brands defined their audiences using sets of demographics, such as […]

Building B2B marketing relationships: Quick tips for landing pages

By Ryan Clark, Transportation Editor at MultiView A landing page is your company’s digital representation in the speed-dating atmosphere that is online digital display advertising. You only have a few moments to forge the closest thing you can to a relationship with the objects of your desire. Plus, never forget: This is a competition – […]

Quick tips for scoring B2B leads with MultiView’s lead gen expert – Andrew Kretzschmer

By Andrew Kretzschmer, Director of Sales Operations at MultiView There are a few simple pointers to always keep in mind when analyzing site visitors for inbound leads. The first step is to identify your target B2B customer. Start with these firmographics: What kinds of companies am I targeting online? How many employees do they generally have? What revenue […]

The rise of mobile ads

By Suzanne Mason, Travel and Hospitality editor, MultiBriefs Mobile technology is a standard in our daily interactions. Commuters understand. Advertisers have learned that commuters get the importance of mobile technology, which is why mobile ads have become a crucial tool for advertisers. According to the 2013 American Community Survey, the average commute in the U.S. […]

6 tips for handling difficult clients

By Mariama Holman and Kate Buhr At one point or another, everyone runs into a challenging client. They are rude, demanding, curt, and maybe even curse over the phone. Here are a few quick tips for turning those sour lemons into lemonade. Don’t take it personally. Oftentimes, when a client is upset, it’s not you […]

The best sales people don’t sell; they help people buy

At times, sales representatives are stereotyped as only concerned with the end result, the sale, and not the client’s decision-making journey. The best sales people take their client’s wants and needs and provide them with the product or service that best accommodates those needs. MultiView partners with more than 2,100 trade associations and offers a […]

3 ways intramurals help employees succeed at work and beyond

Christina, a sales representative on floor 8, was greeted with cheers and applause as she trudged towards the base ready and willing to hit a home run. Hope was at an all-time high for team Dingers and Stingers.  The next 15 minutes of the game would determine whether they would lose, or emerge as the […]

Emma Fitzpatrick shares 3 powerful new ways your business can use social media

But this year social media should be more than just an outlet for your business’s marketing messages. Read on to learn three new ways your business can use social media.

Your Silent Salesman

And this content can all be consumed from the comfort of your office, your airplane seat or your living room.

Adios AIDA and ABC

This gives leaders time to move from emotional to effective.

Pioneer in the Workplace: Intramurals and Fitness

One of the most unique ways that a company can be a true pioneer in the workplace is to foster a healthy work environment with ways to decrease employee stress and increase employee camaraderie.   “Behavioral factors contribute to the emotional benefits of exercise. As your waistline shrinks and your strength and stamina increase, your […]

Going digital with your sales pitch

The majority of decision makers are familiar with what a traditional media sales call involves.  In a traditional sales call, a rep simply presents subscriber demographics and then asks the client whom they are trying to target. If it is a match, the sales representative easily identifies the sale. If it is not– on to […]

Sandwich Marketing

When everything gets boiled down the objective of marketing campaigns and advertising is simple, generate enough interest in your product or service to bring the consumers of your campaign to a point where they take action. No matter how advanced our technology becomes business leaders still want to onboard new buyers, and keep existing buyers.