4 Tips on Getting Over the Dreaded Writer’s Block

Do you ever have those days where you are on an editorial deadline, and instead of spewing words of intellectual substance from your keyboard, you blankly stare at your computer screen as if you are a caveman looking at two sticks- not understanding how you can use them to make fire? Yeah. We’ve ALL been there. Or at least I’d […]

Multi Marketing: Business Reviews

MultiView Reviews

More and more websites are enabling reviews. Merchant sites have product reviews. Yelp is an open book of local business reviews. You go online and find that anyone can review anything, from the car they bought to the job they have. People are talking, and the Internet is amplifying those voices. But what does this […]

MultiView’s “Good Company” Episode 3 Trailer Now Available!

One of the more taboo topics in society is something literally EVERYONE does: pooping. Yes, I feel kind of uncomfortable even typing the word. However, the featured company in MultiView’s “Good Company” episode 3, Squatty Potty, is on a mission to “change the way the world poops- one stool at a time.” Check out the preview trailer for episode […]

Multi Marketing: The Role of Customer Service in Marketing

Customer Service Is Marketing

Marketing is all-encompassing. It’s everything your customer sees from the advertisements to the showroom, sales team, and customer service they receive. Often times, we overlook the importance of customer service while we’re doing our jobs as marketers. These two go together like milk and cookies, dinner and movies, and if you’re from Texas, chips and […]

Multi Marketing: Turning a Crisis Situation Into an Ad Campaign

Just about anything is able to be turned into a positive ad campaign. Yes, you read that correctly. Apprehensive? Read on. If you want to learn how to really take a crisis situation your company is in and turn yourself into a hero, get out a notepad and a pen and let’s take a look […]

Where to Find Non-Dues Revenue at CSAE

With the Canadian Society of Association Executives (CSAE) Annual Conference in Winnipeg right around the corner, association executives are keeping their ears to the ground for solutions on bettering their organizations and serving their members to the best of their abilities. As an association executive reading this, you are aware that one of the biggest issues every […]

Multi Marketing: A Little Kindness Goes a Long Way

Chilis Broken Burger

I have mentioned in a previous blog post that every aspect of your business builds and maintains your brand. From your logo, website, showroom, to your employees greeting customers; everything plays a role in how your customers perceive your business. This has never been more apparent than in the story of the Chili’s “broken cheeseburger.” […]

Multi Marketing: Separating Yourself from Your Competition

Frenchys lawn care denton

If you run a business that faces tough competition, but you just can’t figure out how to be different, you’ve come to the right spot. At MultiView, we pride ourselves on being different, so we’re going to chat a little bit about how we do that and what you can do to set yourself apart […]

A lesson in customer service from Papa John’s Pizza

In this week’s #assnchat (a Twitter chat held every Tuesday by association professionals trying to better the non-profit world), we discussed the importance of customer service. This is a perfect conversation for anyone in the professional world, really. I mean, let’s face it, no matter what your job title is, you will always either indirectly or […]

Multi Marketing: Instagram for Business

MultiView on Instagram

If you’re anything like me, you understood Instagram first as a fun app for personal use. I’ve always had a soft spot for photography (hello, dark room, my old friend) and have been a Photoshop fan for the better part of a decade. While I could be frustrated that this made photo editing so deceptively easy, […]

What your organization can learn from Free Slurpee Day & Cow Appreciation Day

This week is every red-blooded American’s dream week. National Free Slurpee Day and Cow Appreciation Day— back-to-back. Whoa, nelly! Yesterday, millions of Americans hit up their local 7-11 for the franchise’s annual Free Slurpee Day. Consumers were given the choice of any one of 7-11’s slurpee flavors in a small cup (limited one per person) for FREE! Ok, first of all, who doesn’t want […]

MultiView Releases New Whitepaper- How Directly Will Showrooming Affect Local Retail?

“With its sights set on a profitable 2011 holiday season, online retail giant Amazon made a bold decision. Having millions of customers armed with smartphones and Amazon’s barcode scanning feature, it chose to offer customers 5 percent off purchases if they went into a local store, scanned items for price and then went home empty-handed.” […]

SYTA’s Tips on Growing Your Association’s Member-Base via MultiView’s Online Buyers Guides

Looking to grow your association’s member-base? The Student and Youth Travel Association’s (SYTA) Executive Director, Carylann Assante, CAE, discusses in this video the vital role its MultiView-powered Buyers Guide plays in growing the organization. Brought to you by my trip to the association motherland, check out Carylann’s testimonial below: Carylann’s background with SYTA (courtesy of AMG, Inc): Carylann Assante, CAE joined […]

ASAE’s Dan Melesurgo Discusses Strategic Partnership with MultiView

For those of you following the “My trip to the association motherland” series, here is the second video from our visit to the American Society for Association Executives (ASAE). in this video, you will see ASAE’s VP of Strategic Partnerships, Dan Melesurgo, discuss MultiView‘s strategic partnership level of involvement within ASAE’s Alliance Partnership Program over the […]

ASAE Discusses Multi-Tiered Partnership with MultiView

I hope everyone had a wonderful Memorial Day weekend! I know I did. Ok, remember when I went to Washington, D.C. on my trip to the association motherland to visit some of MultiView‘s association partners? Well, one of our long-standing partners I happened to visit was the American Society of Association Executives (ASAE). What a welcoming crew! It was great to chat with […]