B2B Connected.
By: Caleb Gremmer I’m a content creator that’s never gone viral. It may sound shocking to some, but it’s actually very common. Would I love to go viral? Of course! I don’t care what the content is, either, I just want to be able to say I’ve gone viral. In order to do so, it […]
By Danielle Manley Do you have an effective buyer persona? Chances are, you probably don’t – or you aren’t using it right. Only 44 percent of businesses have a buyer persona at all, and 85 percent do not do it effectively, according to Buyer Persona Blog. An effective buyer persona gives businesses an up-close look […]
By Stephen Peters, Senior Email Marketing Strategist, Content Marketing Back in November, the B2B Tactics Playbook outlined just what exactly search retargeting was, in addition to site retargeting and how your marketing is missing without it. While knowing what search retargeting is from a definition standpoint is all well and good, it’s even better to […]
By: Helen Shacklett For many B2B companies, the trade show is the holy grail of marketing, and for good reason: a convention hall packed with prospects often leads to filling the top of the funnel and making more sales down the line. But with these great results comes a great price tag, so making the […]
As potential customers are clicking on your display advertising across the web, it’s easy to assume this is a solid lead for your company–but that’s not always the case. Although clicks are a valuable way of gauging a campaign’s performance, display advertising has much more influence over brand awareness, view-throughs and other metrics that coincide with forms […]
By Danielle Manley 2016 will be the year of digital display advertising, according to eMarketer. Approximately 47.9 percent of budgets will be spent on this category, equaling $32.17 billion. Within this category – including “video, sponsorships, rich media and ‘banners and other’” – the “banners and other” subcategory will receive the highest percentage of the […]
We live in a world that’s constantly connected to the internet, and that’s no different for your customers and prospects. In fact, most people spend 7 to 8 hours online throughout the day, doing everything from checking email to engaging in social media to shopping online. Luckily for marketers, this is all time that they […]
By: Caleb Gremmer In general, marketers in the B2B realm may not think of themselves as being the customer retention wing of their business. After all, they are in charge of finding customers and promoting the business. The thoughts and feelings of current clients are what account managers are for. This line of thinking may […]
By Kaylee Nelson Rejoice! Your ad, website, landing page or piece of content marketing is on the screen in front of a potential customer and now the hard part is done because surely they’ll click on that call-to-action… right? It’s right there in front of them. They can’t miss it… but they just did. Alas, […]
By Danielle Manley Marketing and advertising over the past couple of years has focused on taking advantage of up-and-coming technologies. One of the most sought-after concepts has been geotargeting – delivering specific content to an audience based on their exact location. While geotargeting has unlimited potential, it’s not the answer to every company’s marketing and […]
By Julie Bernhard A massive marketing budget can do wonders for a company. Unlimited ad spend, media buys across all channels, and promotions for days are all music to a CMO’s ears. The reality of the situation however, is that those – like unicorns – don’t really exist. Thanks to the increasing costs of strictly […]
By Julie Bernhard, Executive Editor at MultiView Content marketing is all the rage. If you are like most associations the initial reaction always is, what in the world is it? You have TV ads, radio ads and regularly send direct mail – how much more engagement do your members need? Well, in case you are […]
By Andrew Kretzschmer, Director of Sales Operations at MultiView There are a few simple pointers to always keep in mind when analyzing site visitors for inbound leads. The first step is to identify your target B2B customer. Start with these firmographics: What kinds of companies am I targeting online? How many employees do they generally have? What revenue […]
We’re continuing to emerge into the digital era – moving from the physical to the digital world. The ways in which society consumes content has evolved with the evolution of mobile technology. Consumers are finding things by the swipe of a finger and by the click of a button. This revolution has created multiple channels that allow businesses to communicate with their consumers – easier.
And this content can all be consumed from the comfort of your office, your airplane seat or your living room.
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