According to Fierce CMO, 93% of B2B purchases start with online research, and when your ideal buyers start that process your brand needs to be there. That’s what makes behavioral targeting so crucial for talking to the right people — but you still have to make sure you’re saying the right thing. This goes beyond just showing off your solution to a buyer who’s shown interest based on their online activity. It’s about grabbing attention in a way that inspires action through carefully-chosen words and eye-catching design. Or to put it simply, a winning behavioral targeting strategy isn’t just about finding buyers that fit your company, it’s also about creating ads that fit your buyers.
If you want to know more about that winning behavioral targeting strategy mentioned above, you can always click over to our blogs about behavioral targeting.