MultiView boosted creativity and connectivity with our Hot & Fresh Expo on March 15th

We can’t resist telling you a little bit about our most recent exciting event: the 5th Creativity: Hot & Fresh Expo held on March 15th at the company headquarters in Irving, Texas. On the surface, this event looks like it’s all about eating a free lunch and milling around the unique vendor booths that line the yoga room. But it’s so much more […]

Why online behavior is important for targeting B2B buyers

By Alex McMichael, Social Media Manager In the world of big data, it can be easy for marketers to simplify their lives by dropping leads into generalized firmographic buckets (i.e., location, company size, industry). Then, using this data alone to run digital display advertising campaigns online. The problem? Buckets over simplify buyers. Nuance is the […]