Fire up your tractor and follow us! The genius of well-executed advertising

For all of us marketing geeks of the world, the Super Bowl is more than a football game. Much more. It’s the advertising showdown of the year, and we look forward to pausing, rewinding and replaying our favorite commercials endlessly before we get to the office Monday. This year offered tough competition. I mean, any […]

Associations: What to ask before you insource

The DIY trend is big. Huge. Has been for years, thanks to the likes of Bob Vila, HGTV and Home Depot. Mostly that’s a good thing: We need more people who are willing to roll up their sleeves and get to work. But sometimes DIY is a DIYsaster. Sometimes it really is better to let […]

Top 5 Things You Need to Know About Associations

You work with associations every day of the week, calling on them or their industry advertisers. You might think you know all there is to know about associations.   You’d probably be wrong.   The nonprofit sector is a world unto itself, and it presents a few unavoidable truths you should cozy up to if […]

Playing through the pain

The sounds of the season are here! Coughing, sneezing, raspy voices – we’re ringing in this year’s cast of cold and flu strains. I’d break into song, but I lost most of my voice sometime around lunch yesterday. Which brings me to my point: Is it noble or selfish to “play through the pain”?   […]