3 ways to stand out to B2B buyers

B2B companies often compete in very niche markets, which makes reaching their target audiences online a challenge. Thankfully, through appropriately leveraging first and third-party data, there are several ways to overcome this barrier. View your buyer from the right perspective An online user can be viewed from two very different perspectives, depending on whether the […]

4 ways display advertising drives site traffic

Display ads served to the right audience at the right time increases messaging reach, keeps B2B brands top-of-mind, and boosts positioning. They drive traffic to the brand’s website, priming prospective clients for further engagement. Targeted digital display ads are ideal for increasing site traffic through brand awareness: Reaches prospects early Approximately 71 percent of B2B […]

Three big questions to consider before starting a digital display advertising campaign

The famous 19th century author, Lewis Carroll, once wrote “If you don’t know where you’re going, any road will get you there.” The same holds true for B2B digital display advertising. Audience targeting techniques are essential for helping your business reach buyers online with digital display advertising. However, one cannot identify the exact targeting technique […]

What is audience targeting?

Audience targeting is an essential tool for any B2B marketer’s digital advertising campaign. It enables B2B marketers to identify, locate and communicate with their specific buyers no matter where or when they roam, online. Google reports that 71 percent of B2B researchers start their solutions research with generic online searches. Furthermore, buyers are typically 57 […]

Split perspectives: B2B vs B2C buyer profiles

B2C and B2B advertisers view online users from two completely different perspectives. The infographic below showcases how important it is for B2B marketers to ensure that they are using the right lens to identify, target and communicate with their consumers, online. To learn more about how to locate B2B buyers online, download our ebook: Audience Targeting Techniques for B2B Marketers.  […]

MultiView releases new ebook : Audience Targeting Techniques for B2B Marketers

B2B marketers learn key methodologies for targeting their specific audiences online with MultiView’s authoritative guide to B2B advertising, Audience Targeting Techniques for B2B Marketers. This guide focuses on teaching B2B marketers how to advertise to the audiences that matter the most with online targeted marketing techniques. According to Google’s Changing Face of B2B Marketing, many B2B […]

Client Review: Big Red’s Equipment boosts return visitors by 30% with MultiView’s Targeted Campaign

  Daniel Lee, marketing manager for Big Red’s Equipment, a multimillion-dollar small business based in Texas, knew it was time to expand their company’s digital presence. Over 80 percent of their customers come from site traffic. Because they have a small staff of only 30 employees, they desired a company that would provide the maximum […]

3 best practices trade associations can learn from individual organizations

Emma Fitzpatrick

By Emma Fitzpatrick 2015 has proven to be a rather moderate year of association growth, according to the “2015 Membership Marketing Benchmark Report.” Yet, one type of association continues its four-year winning streak. Hybridization associations that combine company and individual memberships have more than doubled over the last four years, the new report states. And, […]

B2B tactics playbook: What is contextual targeting?

Contextual targeting

By Stephen Peters, senior brand manager Being able to stay in front of potential buyers is a major goal in online advertising, and there are numerous approaches for optimizing brand and messaging impact.  One of which is contextual targeting. Contextual-targeting technique focuses on serving digital ads in a way that closely matches the content in a […]

In B2B digital marketing, form follows function

What is under the hood of your B2B digital marketing strategy?  Good digital marketing follows the principle of form before function. Don’t be fooled. Digital marketing is not all about flashy creative or generating social media buzz – but actual utility. Marketing’s purpose is to feed new leads into your sales department, nurturing new relationships […]

MultiView hosts digital media sales recruiting event July 29th in Toronto, Canada

Toronto, July 14, 2015 – MultiView, North America’s largest B2B digital marketing company is hosting a digital media sales recruiting event July 29th from 6:00PM – 8:00PM EST at its Toronto Office at 50 Minthorn Blvd., Suite 800 Thornhill, ON L3T 7X8. This occasion will give Canadian job seekers an opportunity to learn more about […]

MultiView inspires employees’ imagination with Creativity: Hot and Fresh event May 15th

Company hosts event to encourage creative thinking in all departments MultiView believes in stimulating creativity and innovation in all of its employees. “Creativity is the force that spurs us to find new ways to improve our business and the services we offer our partners and clients. Outside-of-the-box thinking is not just beneficial for artists, but […]

B2B Lead Generation Best Practices for Small and Mid-Sized Businesses – an Interview with MultiView’s Expert, Andrew Kretzschmer

Andrew Kretzschmer, MultiView’s director of sales operations, has over seven years of lead generation experience. Since joining the company in 2011, his insights have been instrumental in generating new business as the company expanded its product line from digital publications to targeted campaigns, MultiView’s latest B2B advertising offering. MH: Andrew, how would you define lead […]

Creative approaches in analytics with MultiView’s lead gen expert, Andrew Kretzschmer

Andrew Kretzschmer, MultiView’s director of sales operations, is a dual package of creativity ­­and analytics prowess. He manages MultiView’s B2B lead generation operations and fervently believes in cultivating innovation in analytics. “Someone has to create a more efficient process. Why can’t it be you?” An entrepreneur at heart, Andrew is always finding new opportunities. In […]

A look at the humanity driving the digital marketing machine – Canadian office spotlight

Every MultiView digital campaign begins and ends with our talented sales force. However, a skilled and attentive team of creatives, ad ops professionals, analysts, account managers and a wide variety of other employees are the human touch that bring every digital marketing campaign to life. Meet the Toronto, Canada Office From Left to Right: Jeff […]