Content is King: How to Create a Social Calendar That Rules

By: Caleb Gremmer I’m a content creator that’s never gone viral. It may sound shocking to some, but it’s actually very common. Would I love to go viral? Of course! I don’t care what the content is, either, I just want to be able to say I’ve gone viral. In order to do so, it […]

The Most Important Marketing Metrics for Your Company

By Stephen Peters, Senior Email Marketing Strategist, Content Marketing In this day and age, it’s imperative for companies to capitalize on the plethora of data available to them. There are all sorts of tools and avenues to capture this data and companies that don’t utilize these tools are way behind the eight ball when it […]

3 ways to turn millennials into association members

By Julie Bernhard The millennial membership mystery has had association executives scratching their heads for quite some time.  Unlike the previous generation, Generation Y has only one priority:  they come first.  From their selfie obsessions to their helicopter parents, outsiders have decided this squad operates in an entirely different reality than their baby booming predecessors. […]

8 tips for creating an effective buyer persona

By Danielle Manley Do you have an effective buyer persona? Chances are, you probably don’t – or you aren’t using it right. Only 44 percent of businesses have a buyer persona at all, and 85 percent do not do it effectively, according to Buyer Persona Blog. An effective buyer persona gives businesses an up-close look […]

Behavioral Targeting: What You Say and How You Say It Matters

According to Fierce CMO, 93% of B2B purchases start with online research, and when your ideal buyers start that process your brand needs to be there. That’s what makes behavioral targeting so crucial for talking to the right people — but you still have to make sure you’re saying the right thing. This goes beyond […]

How does search retargeting work?

By Stephen Peters, Senior Email Marketing Strategist, Content Marketing Back in November, the B2B Tactics Playbook outlined just what exactly search retargeting was, in addition to site retargeting and how your marketing is missing without it. While knowing what search retargeting is from a definition standpoint is all well and good, it’s even better to […]

4 quick tips to improve your CTAs

If you’re reading this post and weren’t simply scanning the blog page, chances are some form of call to action (CTA) lead you this way. Which one? We won’t know until we dig back through analytics and find out. But, for now, the important thing is that you’ve been delivered here. CTAs are interesting like […]

The ultimate form fills for landing pages

By: Julie Bernhard The lead generation game is more than just the thrill of the chase.  Absurd amounts of time and resources are dumped into creating content and planning campaigns – all for the hope of a possible new customer.  With that amount of action, marketers, too, have the same goal as the customer – […]

PSE National Convention

Last week we were at Pi Sigma Epsilon’s National Convention in Milwaukee, WI. One aspect of the week-long convention is the Pro-Am Sell-A-Thon. “The PSE Pro-Am Sell-A-Thon® is a year-long sales competition held at the PSE fall Regional Conferences and the annual PSE NEF National Sales and Marketing Convention.” “The primary purpose of the year-long […]

3 Ways Geofencing Can Make Your Next Tradeshow a Success

By: Helen Shacklett For many B2B companies, the trade show is the holy grail of marketing, and for good reason: a convention hall packed with prospects often leads to filling the top of the funnel and making more sales down the line. But with these great results comes a great price tag, so making the […]

What is the future of behavioral targeting?

By Stephen Peters, Senior Email Marketing Strategist In a 2012 study conducted by Forrester Research, it was found that only 45 percent of marketers were actively capturing collecting behavioral data – let alone actually using it. Madison Petti surmised that B2B marketers were essentially missing a golden opportunity. As discussed in previous posts (here, here […]

Best practices for a successful case study that converts

By: Kaylee Nelson Ever notice how so many television commercials feature ‘real’ customers talking about how the product changed their life in some way? Why show a person chatting on in a monologue when we could be seeing more of the product itself? Because, we’re human. And we connect with other humans’ experiences more than […]

What your marketing is missing without site retargeting

By Helen Shacklett, Content Marketing Manager, MultiView Inc. When you’re regularly pulling in decent ROI from your marketing activities, it’s easy to get into a rut and stick to the same thing that’s always worked. After all, why fix something that isn’t broken? For one simple reason: this approach often leads to missing out on […]

[Infographic] How much do you know about St. Patrick’s Day?

March 17 marks the day that all ancestral backgrounds come together to be Irish for 24 hours. We love painting the town on this day of debauchery, or at least wearing green while eating some cabbage. But do we know why we’re celebrating or how St. Patrick’s Day came to be? Check out the infographic […]

What’s the Intent of your Content?

man writing content marketing

In so many marketing strategies, pumping out content on every subject in a certain niche is just a given. While elaborate calendars spell out the plan for each piece, sometimes the walls of text in all those blogs and ebooks is built on the shaky foundation of an unclear purpose. In other words, building your […]