Who are the biggest advocates of association branding?

What do you think of when you hear the word: branding? The first thoughts that come to mind when I hear that word are large companies such as Pepsi, Coca Cola, Apple, etc. Because we work with associations at MultiView, I have learned that branding for each specific industry is important. The difference with the branding of each […]

4 Must-Do’s in Dallas

As a Dallas-Fort Worth resident of about 6 years, I have had the opportunity to visit and experience some great places the Metroplex has to offer. Whether you are one of MultiView’s association partners, a current MultiView employee, a prospective employee, or just in town for a visit, you too can also enjoy some of […]

MultiView’s technology projections for 2013

We live in a fast-paced world full of smartphones, smart cars, fast food, and 85 mph toll roads. Information can be delivered to us in a simple click or touch of a screen. You can take a picture with your phone and “Instagram it,” “Facebook it,” email it, and send as a text message to […]

1969 Arkansas football legend continues to compete in 2012

A brief conversation with one of MultiView’s most tenured sales professionals, Mike “Coach” Kelson, shows just how diverse the sales force can be. Coach Kelson was recruited out of Spring Branch Memorial High School in Houston to play football at the University of Arkansas in 1967. A three year letter winner as an offensive tackle, […]

Tips for effectively tracking ROI for online advertisers

Most everyone is familiar with the term ROI (Return on Investment). If you have taken an introductory business course this was probably one of the first topics covered. I have found by working with clients there are many ways to better track ROI when it comes to advertising. Working on multiple NewsBrief projects here at […]

Small business owners investing more time and money in social media

As a sales professional here at MultiView, I have worked with clients ranging from Fortune 500 companies down to small family owned businesses. I was told through various interactions with these smaller businesses they were going to be investing in social media due to their smaller marketing budgets. I find this interesting considering the rise […]

7 ways to fuel your sales career and success

As a three-year sales professional at MultiView, I would like to take a moment to reflect on seven items, or “tips” if you will, which have helped me succeed throughout my MultiView sales career working with clients. I have sold both Guides and NewsBrief products across many different industries; and feel these seven “rules” I […]